top of page

Private Policy

High Cadence Cycling Tours Ltd. is incorporated in England (company registration number 8064025) "High Cadence Cycling Tours/we/us". 

This privacy policy sets out our approach to the personal data we collect from or obtain about you. If you have any questions in relation to this privacy policy, please contact


Purpose of our private policy

This privacy policy explains what personal data High Cadence Cycling Tours may collect from you and why and what we will do with this data. 

This policy also tells you about some of the key rights which you have under data protection laws. Until 25 May 2018, the key data protection law is the UK Data Protection Act 1998. From 25 May 2018 onwards, you and your personal data are protected by the EU General Data Protection Regulation (which is otherwise known as GDPR) and a new UK Data Protection Act. In this privacy notice, we refer to this legislation as data protection laws. 

We will only process your personal data as set out in our privacy policy or otherwise notified to or agreed by you or as we are otherwise permitted to do in accordance with data protection laws. 

For the purposes of data protection laws, we, High Cadence Cycling Limited, are a data controller in respect of the personal data you provide us with. 


What personal data will we collect from you and how we do this? 


In order to respond to an enquiry, process and fulfil your booking or keep you updated with new programmes, we need to collect personal data from you. When we refer to personal data, we mean any information which relates to an identified or identifiable individual. 

You may provide personal data to us in various ways. This may be provided over the telephone, online through our website or in emails to us. Additionally, in order to allow you to experience a more personalised service when you visit our website, we may find out about your interests. We may do so by asking you to provide this information, by reading your comments and/or by looking at the areas of our website you have visited as referred to below. 

Depending on what's required, the personal data we collect may include names and contact details (such as telephone numbers, postal and e-mail addresses) and credit/ debit card or other payment information. It may also include information relating to any disability or medical condition which may affect travel arrangements and dietary restrictions which may disclose your religious beliefs. This sort of information is regarded as sensitive personal data. All references in this privacy notice to personal data include sensitive personal data unless otherwise stated. 

Please do not provide your personal data to us if you are not happy for us to process this information in accordance with this privacy policy.


Examples of when and how we may collect your personal information include the following: 

  • If you submit a contact or enquiry form via our website we will ask for your name, telephone number and e-mail address. This is so we can effectively respond to your request.

  • If you enter a competition or promotion we will ask for your name, address and e-mail address. This is so we can run the competition effectively and let you know if you have won or allow you to participate in the promotion. If we would like to use the personal data you have provided for any purpose in addition to the specific competition or promotion, we will make this clear and seek your specific consent to this.

  • If you want to make a booking with us, we will ask for the personal information of all people travelling. This is likely to include the personal data set out above. This is required so that we can make and provide your holiday arrangements.

  • If you submit feedback to us, we will ask for your name and email address in order to effectively respond to your feedback.


Other personal information we may collect about you. 

In addition to asking you to submit personal data, we may collect information about you automatically when you visit our website. The collection of information may involve the use of cookies and web beacons. A web beacon is a small graphic image placed on a web page that is designed to allow us to monitor visitors to our website. A cookie is small text file that is placed on your computer's hard drive or mobile device by your web browser when you first visit our website. The cookie allows us to identify your computer and find out details about your last visit. Most internet browsers accept cookies automatically, but usually you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. If you choose not to receive our cookies, we cannot guarantee that your experience with our website will be as quick or responsive as if you do receive cookies. 

The information collected by cookies and web beacons is not personally identifiable, it includes general information about your computer settings, your connection to the internet e.g. operating system and platforms, IP address, your browsing patterns and timings of browsing on our website and your geographical location. 

Other websites and this private policy 

This policy applies only to our websites ( and, and not to other websites to which we provide links. These websites are not subject to our privacy policy. You are advised to read the privacy policy of such other websites. 


How your information is used?

Where you make a booking or booking enquiry, appropriate personal data will be passed on to the relevant suppliers (such as in-country ground handlers, hotels, etc) who need this information so that your chosen arrangements can be booked and provided or your booking enquiry answered. Once your booking has been made, your personal data may also be provided to government / public authorities such as customs or immigration if required by them, or as required by law. Certain information may also be passed on to security or credit checking companies. 

We only provide third parties with the personal data they require in order to deliver their services. Other than in relation to government / public authorities (over whom we have no control), we will take appropriate steps which are intended to ensure that anyone to whom we pass your personal data for any reason agrees to keep it secure, only uses it for the purpose of providing their services and does not collect any personal data from you in the course of performing their services. If we cannot pass personal data to the relevant suppliers or any other third party as applicable, whether in the EEA or not, we will be unable to fulfil your booking. In making your booking, you consent to your personal data being passed on to the relevant suppliers and other third parties. 


How do we protect your personal data? 

We take appropriate technical and organisational measures to protect against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data, which is appropriate to the harm that might result from the unauthorised or unlawful processing or accidental loss, destruction or damage and the nature of the data to be protected, having regard to the state of technological development and the cost of implementing any measures. 


Can we use your personal data to keep you updated on new tours and programmes? 

We will only retain and use your personal data for marketing purposes where you have specifically consented to our doing so. You may provide your consent by opting to receive marketing material either online or by telephone. You may also choose in what ways you are happy to receive communications from us.


How to withdraw your consent to our processing your personal data?

You can withdraw your consent to receiving marketing material or other communications from us, either generally or in any particular way, at any time by e-mailing us at

How can you find out what information we are holding about you? 

You are entitled to ask us (by letter or e-mail) what personal data of yours is being held or processed, for what purpose and to whom it may be or has been disclosed. No fee will be charged for responding to this request unless it is obviously unfounded or excessive or we have previously provided the same information. We promise to respond to your request without delay and in any event within one month unless the request is complex or you have made numerous requests in which case we may be able to extend our response time by a further two months. 



What should you do if the personal data we are holding is inaccurate, out of date or incomplete? 

If you believe this is the case, please tell us by letter or e-mail as soon as possible. We will rectify the problem within one month or within three months if the rectification request is complex. 


How long can we retain and process your personal data? 


We will not keep and use your personal data in a form which enables you to be personally identified for any longer than is necessary in order to fulfil the purpose for which it was originally collected or for any other legitimate business purpose. 

If you have consented to receiving marketing communications from us, we may continue to use your personal data for this purpose until you withdraw your consent or otherwise for as long as we reasonably consider your consent remains valid and effective. 

Where you have provided your personal data to enable us to provide the holiday arrangements or other services you have contracted, we are entitled to retain this information for a period of ten years after the end of those arrangements. In certain limited circumstances, we may be able to retain it for a longer period. 

Can you ask us to delete your personal data?

Yes, you can ask us to remove your personal data in certain circumstances for example where you have withdrawn your consent to our further using this for marketing purposes. However, this is not always the case. Please see the previous paragraph for further information on the period of time we may retain personal data. 

Can this privacy policy be changed? 

Yes, from time to time we may need to make changes to this privacy policy. These may be required as a result of changes in data protection laws or in the guidance issued by regulators. The latest version of this privacy policy will be on our website. 


What should I do if I have a complaint about the processing of my personal data? 

If you have any complaint about the way in which your personal data has been dealt with, please let us know by e-mail to We will investigate and respond to you as soon as we reasonably can.

bottom of page